A Huge Thank You to Our Floral Heroes!
What a whirlwind month it's been! From extreme weather conditions to port closures (we're looking at you, Holyhead!), the challenges facing the floral industry have been immense. But against all odds, our incredible supply chain has pulled through, ensuring that florists across Ireland have been able to keep creating and delivering beautiful blooms.
We here at Kay’s Flower School want to take a moment to express my sincere gratitude to the unsung heroes who work tirelessly behind the scenes. A massive shout-out to Hannon, our main flower transporter in Ireland, for their unwavering dedication and round-the-clock efforts to keep the flowers flowing. Your commitment has been truly remarkable.
We also owe a huge debt of thanks to our amazing wholesaler reps. Frank, Caroline & the Hoek team, Merel & Ronald from Florismart, Dave from Fleurametz, AJ from Quik Flowers, Van De Plas and Van Vliet, Cork Floral Supplies, Ormand Floral Supples and all the other Reps our florists deal with day in day out, you've been absolute rockstars. Your dedication to keeping our florists informed amidst the chaos has been invaluable. Thank you for being on top of your game during these extraordinary circumstances and continuing to support all of us.
It's fantastic to hear that florists across Ireland experienced such a successful Christmas season. Your hard work, creativity, and savvy marketing efforts paid off! Well done on navigating a challenging period and delivering such beautiful work.
Now, with Valentine's Day just around the corner, it's time to shift gears.
Time to declutter your social media and websites from Christmas décor and embrace the romance of Valentine's Day.
Here's what to focus on:
SEO: Optimize your online presence to attract those early Valentine's Day shoppers.
Stunning Images: Showcase your most romantic and eye-catching arrangements.
Remarketing: Reconnect with last year's customers through targeted email campaigns (if you have a compliant list).
YOUR SKILLS: This is where you truly shine. Offer unique and innovative designs that set you apart from the competition. Don't be afraid to create a premium, ultra-luxury option. Remember, just because something is out of your budget doesn't mean it's out of everyone else's.
Let's Talk About the Customer Experience
We have noticed a trend in some retail flower shops where florists hide behind counters or in workrooms? Customers crave the personal touch if they visit your shop. They want to buy from you.
Showcase your skills: Don't be afraid to work in full view of your customers. Let them witness the magic of your flower arranging firsthand.
Create a welcoming atmosphere: Greet customers with a smile and make them feel welcome, connect and chat with them without the hard sell.
Offer interactive experiences: Consider hosting open evenings, flower demonstrations to build relationships. This is a fantastic way to engage your community.
Create a "sniff-zone": Have a vase full of fragrant blooms for customers to enjoy. smell , touch and feel
By creating a welcoming and engaging environment, you will enhance your customer's experience and most likely boost your sales.
A Final Word of Thanks
As we head into another busy period, I want to reiterate my gratitude to the entire floral supply chain. From growers, buyers, wholesalers, reps and transportation you've all been absolute heroes. Your dedication and resilience have enabled us florists to continue trading despite unprecedented challenges. Thank you for all that you do.
Let's make this Valentine's Day one to remember!