Top Christmas Marketing Tips for Florists
Here are some of our valuable tips on how to sell flower arrangements for Christmas, including utilizing social media effectively. Selling Christmas flower arrangements & designs can be a very lucrative business, and a strong online presence can greatly boost your sales.
Start by choosing the theme of the designs you wish to sell, create samples of these as soon as possible . Try not to over do it with choice, keep it simple and ranging in price points.
Before you can promote your arrangements on social media, you need good quality photos. Invest in professional photography or learn to take appealing photos yourself. Check out this great blog from the fabulous Katie Kav. Good lighting and a clean background are essential for showcasing your creations.
Establish a strong online presence by creating profiles on popular social media platforms such as Instagram, Facebook, Pinterest, and even TikTok. Use consistent branding and aesthetics across all platforms to build brand recognition. see Denise Inspired talk about Christmas Marketing here
Plan your content in advance. Create a content calendar that includes posts about your arrangements, behind-the-scenes shots, customer testimonials, and holiday-related tips. Use storytelling to engage your audience emotionally. Check out Louise Mc Donnell Content Creating Book Here
Research and use relevant hashtags and keywords related to Christmas and floristry and your area. This will help potential customers discover your posts on social media platforms. Ie #doorwreathsforsaledublin
Respond to comments, messages, and inquiries promptly. Building a genuine connection with your audience can lead to loyal customers and repeat business. the key is in the name “be social on social media” Don’t ignore your potential customers
In the run up to the holiday season, run promotions, giveaways, and contests to generate excitement and engagement. Encourage customers to share their own holiday decorating photos featuring your arrangements.
Partner with local influencers or bloggers in your niche. They can help you reach a larger audience and provide authentic reviews and endorsements of your products. You dont always need the ones with millions of followers, the ones that are most engaging is key to picking local influencers
Instagram and Facebook Stories, as well as live video features, are great for showcasing your arrangements in real-time. Host live Q&A sessions, flower arrangement demonstrations, or even behind-the-scenes tours.
Share your customer testimonials and reviews to build trust. User-generated content can be particularly powerful in convincing potential buyers of the quality of your arrangements.
Consistency is key to maintaining an active online presence. Keep posting and engaging with your audience even after Christmas to build a year-round following.
By following some or all of these steps you can effectively market and sell Christmas flower arrangements, wreaths and more through social media channels , ultimately increasing your sales during the holiday season.
Wishing you the best of luck whilst you prepare
If you have booked onto our Christmas Online Flower Program we will provide you with images you can use for your social media to start marketing your designs.
