The delicate art of upselling in your flower business!
Like a skillful florist arranging blooms, let's sprinkle some informative humor to help those struggling in our industry to blossom into profit-petal powerhouses.
1. Connect with Customer : Picture this: You are now the Sherlock Holmes of petal peddling, gathering intel on why your customer is buying your flowers. Is it for a birthday, anniversaries, are they in the dog house, or do they just fancy a bit of floral flair. You are now becoming the flower whisperer, and ready to suggest delights they never knew they needed. It's like mind-reading, or looking for the pollen.
2. Wait until the sale is done: Timing is everything! Don't be that overeager puppy pulling at the leash before the walk has even begun. Let the customer commit to their flower purchase first, then gracefully swoop in with your upsell charms. It's not pushy; it's a dance, and you're the Fred Astaire of flower finesse.
3. Make the upsell affordable: We're not here to empty pockets; we're here to fill hearts (and our cash registers). Keep it simple and attractive. A €5 shoe polish with a €25 pair of shoes, or a €2 coffee with a €4 cake ? Remember, upsold delights should complement the main act without stealing the spotlight.
4. Upsell with a purpose: Forget about dumping last year's plush animals on unsuspecting customers. Nobody wants a dated teddy bear with their tulips. Tailor your upsells like a bespoke suit—crafted to match your customer's floral desires and needs. It's not just a sale; it's a floral symphony where every note harmonizes with perfection.
How to encourage your Employees to Upsell! Now, skilled florists, it's time to shift your team from merely taking orders to enhancing them. Tap into your inner expert and execute this transformation with precision.
Attitude: Emphasize the art of helping and making customers feel like winners and they are the only customer you have had that day. A sprinkle of positivity and joy goes a long way.
Process: List your upsell procedures on a wall for your team to see. It's like having a recipe for success. Mix and match those upsells to keep it interesting.
Training them: An afternoon of live training is the secret sauce. Walk through scenarios like soap opera, where every bloom has a role to play. This is a great fun team building activity too and can be mode more exciting when commission in involved.
Flower Shop Upsell Ideas : Upgrade your flower purchase like a tech-savvy florist. "For an extra sprinkle of cash, we'll add 30% more flowers to your design." It's like upgrading to the floral VIP package, or going large in Burger King.
Complimentary Products:
For birthdays, offer stuffed toys, balloons, or a decorative candle.
For weddings, maybe an extra throw-away bouquet or flowers for the Godparents? Or for the Groom, Flowers to be sent to him Mother in Law to be on the morning of the wedding.
For Anniversaries, the offer of wine (if you have a licience) candles/ room sprays or Christmas Decorations - ask the partner would he ,like to be included on the Valentines text list or email list for convenience.
Subscription service: Introduce a floral arrangement / or bouquet in a box or wreath in a box subscription service for regular customers. Monthly blooms for a set number of months—a floral delight that keeps on giving.
Flower Shop Upselling and Increasing Profits: Teach everyone in your floral haven the upselling dance. It's the difference between a floral side hustle and a blooming profitable year.
Still not convinced? Test it!!! Try it out 100 times and watch the doubters wilt away.
And don't forget your online garden! Are you upselling on your floral website? Offer add-ons like chocolates, plush animals, etc.
So, my budding entrepreneurs, it's time to take your upselling in your business seriously!
