As you know, we recently had the pleasure of attending the Floricon, in Loughborough, England - Floricon is delivered and presented by The British Florist Association.

 One of the most exciting part of this journey is meeting  and networking with some of the finest flower growers and flower suppliers in the industry. From discussing the latest trends in floral cultivation to learning about innovative techniques for extending the longevity of blooms, every interaction was a valuable learning experience.

Networking with fellow florists was like hanging out with long time pals. Engaging in lively discussions about the challenges and triumphs in our shared profession fostered a sense of camaraderie and solidarity, We all speak the same language - the language of flowers, of course! Exchanging tips, griping about the occasional stubborn flowers, and laughing over our shared feck up, made for some unforgettable moments.  Its incredible how all of us have the same types of issues in business.

The exchange of ideas and techniques among us is a true testament to the collaborative spirit that makes the floristry community so remarkable.

Merel and Ronald from Florissmart Direct had the most incredible stand and learning how their process works when buying is so very interesting.  We are looking forward to setting up our own account and trying them out.  We met and chatted with Dekker Chrysanthemums who really impressed us with their colour options and we plan to work with these growers and breeders very soon. Meijer Roses are definitely our go too Avalanche grower and Rene chatted about longevity and why their roses need to be ordered in much sooner that other varieties in order to allow them to bloom to their fullest for weddings and events.

We have to congratulations to all the competition entries at Floricon. Your exceptional talent and dedication to the craft is truly commendable. Your creations serve as a source of inspiration for all of us, reminding us of the limitless potential that lies within the realm of floristry.

Beyond the professional benefits, attending these type of events also results in personal motivation and rejuvenation. The energy and enthusiasm generated from the collective of those attending is  infectious and revitalizing. We shared stories, challenges, and triumphs with fellow florists reminding us all the time that we are blessed to be part of a vibrant community dedicated to spreading smiles and happiness as a result of our craft & skills.

While the costs associated with attending conferences and events may seem daunting to some, the investment in our professional development and business growth is immeasurable. These opportunities serve as the lifeblood of innovation, collaboration, and inspiration in the floral industry. So, let's seize every chance to immerse ourselves in this enriching experience and continue blooming together as a flourishing community of floral enthusiasts.

Here's to the beauty of flowers and unending growth.

Janette & Deirdre xx